聚美优品 / Jumei Youpin

Jumei Youpin is the beauty ecommerce case in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode presents its celebrity-founder advertising and listing as a high-visibility success that later met counterfeit-trust pressure, self-operated inventory strain, diversification into unrelated businesses, and eventual delisting.

Connections

• 乐蜂网 / Lefeng and 麦考林 / Mecox Lane — beauty/fashion ecommerce peers.
• Consumer Brand Moat — trust and repeat purchase as fragile assets.
• Ecommerce Platform Failure Modes — trust crisis and unfocused diversification branch.