Kaipai / 开拍

Kaipai is discussed in 263.Sora死了，Adobe跌了，美图何去何从？ as a Meitu / 美图 productivity/video app that began from a teleprompter-like function inside BeautyCam / 美颜相机. The episode says the feature’s usage data justified spinning it out as an independent app, and that its first-year official revenue was more than 10 million yuan.

For the wiki, Kaipai is a product-discovery case: Meitu / 美图 did not only forecast a future AI workflow, it observed a concrete behavior inside an existing app and turned it into a new surface. That makes it part of AI Application Layer Moat and Vertical Workflow AI when production work moves from scattered features into repeatable workflows.

Connections

• Meitu / 美图, BeautyCam / 美颜相机, and Wink — related product context.
• Product Led Willingness To Pay — revenue and willingness-to-pay frame.
• AI Organization Design — small-team and fast-product iteration theme around Meitu.