Kenneth Cole
Kenneth Cole is the fashion founder and How I Built This Advice Line guest in Advice Line with Kenneth Cole. The episode presents him as a brand builder who links commerce, social purpose, and customer experience: a durable brand needs a distinct voice, a repeatable story, and a reason customers want to come back rather than only a way to sell once.
Cole applies that perspective to Pedestrian Project, Israel Acabla, and Swing Sculpt. He pushes Matt Jacobs to make foot care emotionally positive, Emma Fiquade to clarify what her fashion label stands for and protect customer connection beyond wholesale, and Levi Case to frame a golf-swing sculpture as a memory object rather than only a technical swing artifact.
Connections
- Guy Raz and How I Built This - host and show context.
- Pedestrian Project, Israel Acabla, and Swing Sculpt - caller businesses advised in the episode.
- Gentle Souls - comfort-footwear collaboration target Cole suggests for Pedestrian Project.
- Emotional Brand Relationship, Story Led Consumer Branding, Purpose Driven Business, and Consumer Brand Moat - central brand concepts supported by his advice.
- Direct-to-Consumer Brand Control, Wholesale-To-Direct Customer Bridge, and Experiential Retail - channel and retail ideas surfaced through the fashion call.