Kirk Tanner

Kirk Tanner appears in Reese’s heir vs. chocolate skimpflation through Bloomberg reporting cited by the episode. The source says Bloomberg reported that Tanner, as Hershey CEO, decided to change the ingredient approach shortly after taking the role, before Brad Reese made his public complaints.

The source uses Tanner mainly to keep causality disciplined. Hershey’s announced return to classic milk and dark chocolate recipes by 2027 may validate the importance of [[ChocolateCompound|compound chocolate]] as an issue, but the episode does not prove that Brad’s campaign caused the decision.

Connections

• Hershey, [[Reeses|Reese’s]], Brad Reese, and Bloomberg - company, brand, campaign, and reporting context.
• Ingredient Reformulation Strategy, Skimpflation, and Chocolate Label Standards - decision area named by the source.