Kissmetrics

Kissmetrics appears in Spenser Skates, Founder & CEO, Amplitude as one of the analytics products Spenser Skates and Curtis Liu considered insufficient for their Sonalight retention questions. In the source, it functions as part of the market map around the eventual Amplitude pivot.

The episode’s claim is not that Kissmetrics lacked value in general. It is that the founders wanted a sharper Product Analytics workflow for understanding product behavior, cohorts, and retention, which became the opportunity they pursued.

Connections

• Amplitude, Sonalight, Product Analytics, and Data-Driven Product Culture - source context.
• Google Analytics, Flurry, Mixpanel, and Adobe - other analytics-market references in the episode.