Kristin Schwab

Kristin Schwab reports the Marketplace Tech episode How "surveillance pricing" charges one online customer more than another for the same item on Surveillance Pricing. Her reporting turns an abstract pricing and privacy issue into a concrete consumer test by comparing a signed-in and anonymous Walmart.com shopping session for the same toothpaste and shipping address.

The source uses Schwab’s Walmart example carefully. The price difference makes retail pricing opacity visible, but Schwab does not claim that the test proves personalized pricing; Walmart offers real-time price changes and market variation as alternative explanations.

Connections

• Marketplace Tech - show context.
• Surveillance Pricing - central topic of the report.
• Joseph Turow and Garrett Johnson - expert voices used in the segment.
• Walmart, AI Consumer Decision Shaping, and Platform Data Regulation - retail and governance context.