Lariat Alhassan

Lariat Alhassan is the Nigerian entrepreneur whose Larklux Paint business grounds the [[YouWinProgram|YouWin Program]] segment of Piles of cash and a town of solutions in Kenya, Nigeria (Summer School). In 2011, the source says she was producing, marketing, selling, and delivering paint herself from a very small operation in Abuja.

Her case illustrates Small Business Financing Gap and Missing Middle. Customers liked the paint, but the lack of a professional office or showroom made larger clients hesitate; the YouWin grant let her hire sales and marketing staff and rent a showroom, moving the business beyond a one-person credibility trap.

Connections

• Nigeria - country and labor-market context.
• Larklux Paint - company she ran.
• YouWin Program, Direct Entrepreneur Grants, and Small Business Financing Gap - grant and financing frame.