Laura Modi
Laura Modi is the founder of Bobbie and the guest in Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants. The episode traces her path from Westport, Ireland, through product operations at Google Finance and operating roles at Airbnb, then into infant formula after her own breastfeeding difficulty and shame around buying formula in 2016.
Her wiki role is a founder-product-fit case. Modi was not a scientist, but she recruited regulatory, medical, and formula expertise around a clear lived insight: parents needed better options and less shame around Infant Formula. The episode presents her strongest operating choices as handling the FDA recall with compliance, choosing Sarah Hardy as culture-first co-founder, protecting existing subscribers during shortages, and moving toward owned manufacturing after seeing contract-manufacturer dependence.
Connections
- Bobbie, Sarah Hardy, and Bobbie for Change - company, co-founder, and advocacy branch.
- Google, Google Finance, and Airbnb - pre-founder operating background.
- Formula Feeding Stigma, Founder Product Fit, Operational Pain Founder Insight, and Founder Resilience - concepts illustrated by her founder story.
- Food and Drug Administration, Perrigo, Nature’s One, and WIC - regulatory, manufacturing, and policy constraints she navigates.