乐蜂网 / Lefeng

Lefeng is the celebrity, content, and beauty ecommerce platform in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode describes it as a host-led beauty commerce route that was later acquired by 唯品会 / Vipshop, making it part of the consolidation path for vertical ecommerce.

Connections

• 聚美优品 / Jumei Youpin and 麦考林 / Mecox Lane — adjacent beauty and fashion ecommerce cases.
• 唯品会 / Vipshop — acquirer and surviving vertical-platform exception.
• Vertical Ecommerce Failure Modes — category platform consolidation theme.