Li Liang

Li Liang appears in 头腾大战八年后，再把字节和腾讯在各个战场上的竞争逐一拆开｜字节跳动 第6集 as a ByteDance public-relations figure whose earlier involvement in 3Q-war-related PR left a strong impression on Tencent. The episode uses him to show why the Touteng War was not only a product competition: reputational memory, PR history, and suspicion turned ordinary platform disputes into a longer-running conflict.

The source also mentions Li Liang’s later articles about the cross-provincial case triggered by Pony Ma’s WeChat Moments exchange. The wiki records this as the episode’s account rather than as an independently adjudicated legal history.

Connections

• ByteDance and Touteng War — company and event context.
• Tencent, Pony Ma, and Zhang Yiming — counterpart context.
• Content Ecosystem Governance — public-safety and reputation terrain where the conflict escalated.