Linda Todich
Linda Todich is the archivist and Digital Bedrock CEO interviewed by Stephanie Hughes in multiple Marketplace Tech episodes on Digital Preservation. In Digital archiving and the global memory shortage, she explains how Memory Chip Shortage and hard-drive scarcity affect professional archive work for museums, libraries, movie studios, and TV studios.
Todich’s main contribution is the distinction between storing data and preserving it. For institutions, she frames the shortage as a market-structure problem that can favor hyperscalers. For individuals, she turns Personal Digital Archiving into a maintenance practice involving multiple copies, account documentation, media migration, and file checking.
Why digital archiving is more than "store and ignore" adds Todich’s obsolescence and recovery frame. She argues that Cloud Storage Physicality matters because cloud storage still rests on finite-lived media, and she uses the WIPR recovery to show why archives may need a Preservation Technical Environment that includes old operating systems, backup software, cables, and project documentation.
Connections
- Digital Bedrock - company Todich leads.
- Marketplace Tech and Stephanie Hughes - episode and host context.
- Memory Chip Shortage and AI Hardware Supply Chain Pressure - market condition she responds to.
- Digital Preservation, Personal Digital Archiving, Cloud Storage Physicality, and Preservation Technical Environment - preservation concepts grounded by her comments.
- WIPR and American Archive of Public Broadcasting - recovery case and public-access outcome.