Lucky Coffee / 幸运咖

Lucky Coffee / 幸运咖 appears in 蓝箭航天完成中国首次陆地火箭回收，宇树科技市值超过 3000 亿 as 蜜雪集团’s coffee brand moving into higher-tier city locations. The source says Lucky Coffee is preparing a larger Shenzhen store near DJI’s headquarters, close to a Luckin Coffee / 瑞幸咖啡 location, with island-counter and seating design.

The episode frames Lucky Coffee’s shift as a search for new growth after low-tier-city quality sites became more saturated. It also notes that Lucky Coffee’s plan to keep 2026 new-store additions below 2,000 suggests that the brand is trying to reduce cannibalization while moving toward stronger urban business districts.

Connections

• Mixue Bingcheng - parent-group and franchise-system context.
• Luckin Coffee / 瑞幸咖啡 - higher-tier office-coffee incumbent used as the comparison.
• Beverage Category Convergence - tea-chain and coffee-chain boundary shift.
• Franchise-Led Consumer Chain Expansion and Low Price Brand Perception - store-network and mass-price positioning context.