Made by Dentists

Made by Dentists is the oral-care brand Tom Rinks is working on at the end of Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023). The source says the brand was founded by two dentist sisters from Ireland and that Tom redesigned it for the U.S. market.

The episode uses Made by Dentists as evidence that Tom Rinks still treats brands as creative projects after Sun Bum. The children’s toothpaste flavor names, including Alien Blood and Eyeball Juice, fit his pattern of making everyday products emotionally specific and memorable.

Connections

• Tom Rinks - brand builder working on the U.S. redesign.
• Sun Bum - earlier CPG case whose lessons carry into later work.
• Story Led Consumer Branding, Emotional Brand Relationship, and Visual Brand System - concepts connected to the brand’s repositioning.