芒果TV / Mango TV

Mango TV is the long-video platform tied to Hunan Broadcasting System in No.204 互联网视频平台混战：从后舍男生到漫长的季节 | 中国互联网故事21. The episode presents it as a distinctive case because it controlled valuable TV variety supply and chose to stop reselling key content to other platforms.

Mango TV’s strategic asset was not only a streaming product, but content ownership and broadcast-production capability. Exclusive access to shows such as “Happy Camp,” “Day Day Up,” and later online variety formats helped it grow and become a rare profitable Chinese video platform.

Connections

• Chinese Long-Video Platform Economics — platform economics case with owned content supply.
• Video Membership Model and Online Video Copyright Regime — content exclusivity and monetization context.
• iQIYI / 爱奇艺, 腾讯视频 / Tencent Video, and 优酷 / Youku — competing long-video platforms.
• Platformized Drama Production — later platform-production pressure.