Mark Sokolowski

Mark Sokolowski is the Chicago orthopedic surgeon and Cabbage Labs founder who introduces Cab Dab in Advice Line with Bobbi Brown of Jones Road Beauty (September 2025). He says the product grew from patients’ use of cabbage leaf wraps for pain and inflammation and asks how to scale beyond personally giving the product to patients.

The advice to Sokolowski centers on preserving physician-linked trust while making it cheaper and more repeatable. Bobbi Brown suggests smaller samples with cards and discounts instead of full-size giveaways, while Guy Raz points toward chiropractors, medical communities, conferences, and free trials.

Connections

• Cabbage Labs and Cab Dab - company and product.
• Bobbi Brown and Guy Raz - Advice Line advisors.
• Trial Size Product, Trust-Based Distribution, Relationship-Led Growth, and Measured Channel Testing - concepts reinforced by the advice.