Master Kong / 康师傅

Master Kong / 康师傅 appears in 星巴克回应「蜜雪冰城代工」等传闻，李宁否认与姆巴佩签约 as a bottled-beverage incumbent under demand pressure. The episode says its first-half beverage revenue still formed its largest income source but grew less than 1%, with tea the only growing beverage category while packaged water, juice, and carbonated drinks declined.

The source makes Master Kong part of Bottled Beverage Demand Pressure. The key pressure is not a single weak product line but a category shift: fresh tea drinks and coffee price declines can pull away consumption occasions that packaged beverages once served.

Connections

• Uni-President / 统一集团 — peer beverage incumbent in the source.
• Bottled Beverage Demand Pressure — demand-pressure concept added by the episode.
• Beverage Category Convergence — broader beverage-boundary shift.