Matt Jacobs

Matt Jacobs is the Pedestrian Project co-founder who calls into Advice Line with Kenneth Cole. He describes the company as a bootstrapped modern foot-wellness brand that has been in market for a little over three years, sells through DTC and Amazon, and recently expanded into Sprouts nationwide after doing a little over $500,000 in sales the prior year.

His strategic question is whether to take share inside the existing U.S. foot-care category or invest in education that expands foot wellness as a proactive routine. Kenneth Cole pushes him toward emotional reframing, while Guy Raz pushes him toward conversion-first channel learning before heavier education spend.

Connections

• Pedestrian Project - company he co-founded.
• Kenneth Cole and Guy Raz - Advice Line advisors.
• Emotional Brand Relationship, Category Creation, Customer Pull, and Sales Velocity - concepts tied to his question.