麦考林 / Mecox Lane
Mecox Lane is the catalog-retail and fashion ecommerce case in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode treats it as an early B2C listing case that grew out of mail-order retail before the mobile and marketplace era reshaped online fashion consumption.
Connections
- 聚美优品 / Jumei Youpin and 乐蜂网 / Lefeng — beauty and fashion-adjacent ecommerce peers.
- Chinese Ecommerce Platform History — catalog-to-online transition branch.
- Vertical Ecommerce Failure Modes — category-specific platform pressure.