Mercedes F1

The Future of Everything: What CEOs of Circle, CrowdStrike & More See Coming in 2026 adds Mercedes F1 through CrowdStrike CEO George Kurtz. Kurtz says CrowdStrike became involved after Mercedes became a customer and that he later put together a deal to own 5% of the team, making Mercedes F1 part of the source’s enterprise-security, sponsorship, and investable-sports-company thread.

Mercedes F1 is the manufacturer-backed team discussed in Formula 1 through the path from Brawn GP to a modern dynasty. The source says Mercedes bought a 75% majority stake in Brawn GP for $200 million and later became the team where Lewis Hamilton won six drivers’ championships and Mercedes won eight straight constructors’ championships.

The episode treats Mercedes as evidence that F1 teams became investable companies rather than only expensive racing departments. Its reported valuation growth is tied to Cost Cap Economics, sponsor demand, media exposure, and Formula One’s stronger commercial alignment.

Source Position

• Mercedes built a dominant team after acquiring Brawn GP.
• The team shows how technical advantage, elite drivers, and organizational discipline can create a long championship run.
• Cost caps and F1’s broader media growth made top teams more valuable as standalone assets.

Connections

• Formula One, Formula One Group, Brawn GP, and Liberty Media - championship, commercial system, predecessor team, and owner context.
• Engineering Competition, Cost Cap Economics, and Sports Entertainment Flywheel - business concepts reinforced by Mercedes.
• CrowdStrike and George Kurtz - cybersecurity-customer and ownership branch added by All-In.