蜜芽 / Mia

Mia is the mobile-era mother-and-baby ecommerce platform in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode frames it as one of the mother-and-baby “new three” that reached a high valuation but later lacked new financing, closed its app, and pushed the founder toward personal-IP and livestream commerce.

Connections

• 红孩子 / Redbaby, 贝贝网 / Beibei, and 宝宝树 / BabyTree — category peers in the episode.
• Vertical Ecommerce Failure Modes — life-stage vertical platform pressure.
• Platform Dependency Risk — later shift toward creator and livestream surfaces.