Michael LaSara

Michael LaSara is the independent sales rep whom Tom Rinks credits as crucial to Sun Bum’s early survival in Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023). The source says LaSara tested the sunscreen in the water, promoted it aggressively, and helped make the brand visible in surf and retail contexts.

His role matters because Sun Bum’s early brand did not spread only through design. It needed field sales, stickers, full displays, and store-level persuasion to turn recognition into orders.

Connections

• Sun Bum and Tom Rinks - brand and founder context.
• Retail Display As Brand Surface, CPG Distribution, and Subculture Led Marketing - concepts illustrated by LaSara’s role.