Nature’s One

Nature’s One is the infant-formula company and Ohio manufacturing facility acquired by Bobbie in Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants. The episode says Laura Modi pursued the acquisition after the 2022 shortage and later growth made dependence on one outside manufacturer feel too fragile.

The source uses Nature’s One to show that buying a plant does not instantly solve a regulated supply problem. Bobbie still needed FDA and formulation approvals before producing there, continued relying on its contract manufacturer for about two more years, and went out of stock again in 2024 for nearly seven months.

Connections

• Bobbie, Laura Modi, and Baby’s Only - acquiring company, founder, and retained brand.
• Formula Supply Chain Resilience, Vertical Integration For Quality Control, and CPG Manufacturing Scale-Up - concepts sharpened by the acquisition.
• Food and Drug Administration - approval context for operating the facility.