NCR

NCR appears in Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business. as one of the incumbent point-of-sale providers serving restaurants before Toast gained traction. The source groups NCR with Micros and PosiTouch in the market that Toast targeted.

The episode uses NCR primarily as incumbent context. Restaurants’ reliance on existing POS systems made switching hard, but dissatisfaction with those systems also opened the wedge for a cloud-based Restaurant Operating System.

Connections

• Toast, Micros, and PosiTouch - competitive context in the source.
• Restaurant Operating System, Mission-Critical Restaurant Software, and Trust-Heavy Infrastructure Sales - concepts tied to the market.