网易考拉 / NetEase Kaola

NetEase Kaola is the cross-border import ecommerce case in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode describes its bonded-warehouse self-operated model, early market-share lead, and sale to Alibaba as a case of exiting near a policy and valuation high point before independent cross-border platform upside narrowed.

Connections

• NetEase and Alibaba — seller and acquirer contexts.
• 洋码头 / Yangmatou — independent cross-border peer.
• Ecommerce Platform Failure Modes — policy-window, supply, and giant-entry pressure.