Nishire

Nishire is the Japanese frozen-food company named in How to beat the resource curse in Norway (Summer School) as the buyer in the deal that helped normalize salmon sushi. The source says Bjorn Adek Olsen offered the company 5,000 tons of frozen Norwegian salmon cheaply on the condition that it be sold in grocery stores as sushi.

For the wiki, Nishire is the downstream trust bridge in the Salmon Sushi Market Creation case. A familiar Japanese company made the unfamiliar product easier for consumers to encounter than a purely Norwegian marketing campaign could have done on its own.

Connections

• Japan, Norway, and Bjorn Adek Olsen - market-entry actors.
• Export Market Coordination, National Export Branding, and Free Rider Problem - concepts attached to the deal.