Nixie

Overview

Nixie is the organic sparkling water and sparkling soda company founded by Nicole Bernard Dawes after Late July Snacks, introduced in Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them. It extends Nicole’s taste-first organic CPG playbook from snacks into beverages.

Current Profile

The episode says Nicole started Nixie after seeing few organic beverage options and many products with sugar or plastic-packaging drawbacks. Nixie uses organic flavors in sparkling water and later sparkling soda, with no calories and no sugar. Nicole initially self-funded the company so she could learn velocity and bestsellers before considering outside investors.

Key Characteristics

• Beverage brand applying an organic ingredient standard to sparkling water and soda.
• Taste-first CPG extension rather than a purely mission-led or wellness-only product.
• Self-funded early stage used to learn velocity before taking outside capital.
• Launch path affected by COVID-era retail disruption.

Evidence

• Category opportunity - Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them says Nicole saw few organic beverage options and concerns around sugar and packaging.
• Product promise - Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them describes organic flavors, sparkling water, sparkling soda, no calories, and no sugar.
• Funding and learning - Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them links initial self-funding to learning velocity and bestsellers before investor decisions.

Qualifications

The page does not establish Nixie’s current size, distribution footprint, financing history, or market share. Those details remain source-scoped or absent.

What Changed

• Initial profile adds Nixie as Nicole Bernard Dawes’s post-Late July vehicle for taste-first organic CPG positioning.

Relationships

• Nicole Bernard Dawes - founder of Nixie.
• Late July Snacks - earlier company whose playbook informs Nixie.
• Taste-First CPG Positioning - shared strategic pattern across Nicole’s snack and beverage work.
• Sales Velocity - early metric Nicole wanted to understand before considering investors.