entity Updated 2026-07-17 Tags: Company, Smartphones, China, Globalization

OnePlus

OnePlus appears in No.210 中国手机江湖·下:从魅族小米锤子,到 OV 华为的新十年 | 中国互联网故事24 as a focused smartphone brand founded by Liu Zuohu, who came from OPPO’s Blu-ray business. The episode positions OnePlus as different from many short-lived domestic phone attempts because it leaned on OPPO supply-chain support while building an enthusiast and overseas presence, especially in markets such as India.

The source also notes that OnePlus later merged teams more fully with OPPO, making it a case of brand focus within a larger hardware system rather than a fully independent durable phone giant.

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