OPPO

OPPO is one of the mature Chinese smartphone leaders in No.210 中国手机江湖·下：从魅族小米锤子，到 OV 华为的新十年 | 中国互联网故事24. The episode roots OPPO in BBK’s audiovisual business under Chen Mingyong, then presents it with vivo as the “OV” line that won through dense offline retail, regional agent incentives, sales staff, advertising, after-sales service, and stable organization.

The source argues that OPPO’s success should not be reduced to celebrity ads. Its channel design and retail execution made it difficult for online-first competitors to copy, especially in lower-tier cities and township markets.

Connections

• BBK and Duan Yongping — historical business-system origin.
• vivo — sibling route and main “OV” comparison.
• Offline Handset Channel System — channel concept built from OPPO and vivo.
• OnePlus — phone brand founded by former OPPO Blu-ray leader Liu Zuohu and later merged more fully with OPPO teams.
• Handset Market Concentration and Chinese Domestic Handset Waves — mature-market position.