Pan Am

Pan Am appears in Rolex as the airline partner for the Rolex GMT-Master. The source says the GMT-Master was developed with Pan Am for jet-age pilots who needed to track two time zones.

The Pan Am case makes Professional Tool Branding concrete because the product’s original use case was attached to glamorous, technical, global aviation rather than only to consumer fashion.

Connections

• Rolex, Rolex GMT-Master, and Professional Tool Branding - source case.
• Mechanical Watch Repositioning and Consumer Brand Moat - broader strategy concepts.