Peter Andrews

Peter Andrews is the founder of Culture Wine Company in Advice Line with Susan Griffin-Black of EO Products. He started the company after a 2023 trip to South Africa changed his view of the region’s wine quality and potential.

His Advice Line question is how to divide attention among wholesale, DTC, and broader demand creation for South African wine. The episode treats his relationships in the wine industry, restaurant reorder rates, and small-market focus as the strongest route to scaling without spreading the company too thin.

Connections

• Culture Wine Company - company he founded.
• Guy Raz and Susan Griffin-Black - advisors in the episode.
• Category Creation, Relationship-Led Growth, Local Market Proof, and Distribution Led Product Building - concepts connected to his growth question.