Phil Holstead

Phil Holstead is the founder caller from Red Truck Orchards in Advice Line with Jeffrey Hollender of Seventh Generation. He presents cherry vinegar as both a regional agricultural product and a new consumer category that needs better messaging, sampling, and purchase-intent conversion.

Connections

• Red Truck Orchards - company he co-founded.
• Mission Driven Customer Education, In-Store Demos, Customer Pull, and CPG Distribution - themes in the advice he receives.
• Guy Raz and Jeffrey Hollender - advisors on the call.