Puma

Puma is a global sportswear company mentioned in Vol.271 阿迪达斯如何触底反弹？ as Bjørn Gulden / 古尔登’s prior company before he became Adidas CEO. The source uses Puma mainly as executive-market context, not as a full operating case.

Key Claims

• Puma’s role in this source is to mark Gulden as an industry operator coming from a direct competitor.
• The mention reinforces that sportswear competition is shaped not only by products and athletes, but also by executive moves and channel choices.

Connections

• Bjørn Gulden / 古尔登 — executive link named by the source.
• Adidas and Nike — broader sportswear comparison set.
• Performance Footwear Market, Consumer Brand Moat, and Sportswear Inventory Cycle — market frames connected to the source.