Razor USA

Razor USA is Carlton Calvin’s consumer-products company in Advice Line with Carlton Calvin of Razor. The episode uses Razor as mature-company context for trend spotting, brand defense, retail distribution, and delegated sales.

The source says Razor’s original collapsible aluminum scooter remains its largest-selling item by volume, at close to a million units a year. Razor also supplies the episode’s copycat and patent-litigation lesson: litigation can clean up a market, but Carlton argues that brand strength, speed, quality, and distribution may matter more than damages recovery when copycats have limited assets.

Connections

• Carlton Calvin - founder and CEO.
• How I Built This and Guy Raz - Advice Line context.
• Consumer Trend Spotting, CPG Distribution, Founder Delegation Discipline, and Consumer Brand Moat - concepts the Razor context reinforces.