Rebuild Paradise Foundation

Overview

The Rebuild Paradise Foundation is a recovery organization connecting post-Camp-Fire rebuilding with insurance availability, household mitigation, and the wider economic recovery of Paradise.

Current Profile

Through director Jenny Goodland, Are wildfires making the future uninsurable? presents the foundation as a local coordinating institution. It recognized that technically rebuilt homes still needed financeable insurance and used resident organization and insurer engagement to make mitigation visible.

Key Characteristics

• Treats insurance as infrastructure for housing and local economic recovery.
• Connects individual rebuilding with neighborhood-scale risk reduction.
• Helps translate resident practices into evidence insurers can inspect.
• Uses direct engagement with carriers to challenge remote or overly broad risk classifications.

Evidence

Recovery coordination

• Are wildfires making the future uninsurable? links the foundation’s work to disrupted property sales, population recovery, business recruitment, and municipal revenue.

Insurance engagement

• Are wildfires making the future uninsurable? describes Goodland’s mitigation organizing and invitation to Mercury executives.

Qualifications

• The source does not provide the foundation’s full program portfolio, governance, finances, or independent outcome evaluation.
• Insurer re-entry also depended on regulatory and portfolio decisions beyond the foundation’s control.

What Changed

• Established the foundation as a community intermediary between physical recovery and insurance-market recognition.

Relationships

• Jenny Goodland - director and organizer featured by the source.
• Paradise, California - community whose recovery the foundation supports.
• Community Wildfire Mitigation - collective risk-reduction work it helped coordinate.
• Mercury Insurance - carrier engaged through a direct town visit.
• Mitigation Underwriting Recognition - translation problem its work addressed.