红孩子 / Redbaby
Redbaby is the early mother-and-baby ecommerce company in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode describes a catalog, phone, and online hybrid model with strong repeat purchase, then a founder-investor conflict, category broadening, and eventual sale to 苏宁 / Suning.
Connections
- 蜜芽 / Mia, 贝贝网 / Beibei, and 宝宝树 / BabyTree — later mother-and-baby platform wave.
- Startup Governance — investor-founder control conflict.
- Vertical Ecommerce Failure Modes — category focus and expansion-pressure frame.