Rene Kennedy

Rene Kennedy is the Copenhagen designer who partnered with Tom Rinks in Rinks Canetti and helped create the final Sun Bum visual identity in Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023). The source says his Danish design background shaped Sun Bum’s clean typography, spacing, and layout.

Kennedy’s role matters because the episode separates brand instinct from design execution: Tom supplied strategy, selling pressure, and emotional positioning, while Rene translated the research and inspiration boards into packaging, type, color, and the [[SunnySunBumMascot|Sunny]] ape mark.

Connections

• Tom Rinks - strategy and sales partner.
• Rinks Canetti, Sun Bum, and DeLeon Tequila - brand-building contexts.
• Visual Brand System, Packaging As Product Experience, and Mascot Led Brand Recognition - design patterns his work illustrates.