日新月异 / Rixin Yiy
Rixin Yiy is 侯超 / Hou Chao’s live-action short-drama company in 269.真人短剧的下一战：与AI共生、工业化和好故事. The episode presents it as a Short Drama Industrialization case: at peak it could run more than 200 projects at once, with a city-level capacity ceiling shaped by project coordination and scarce key roles rather than only by money.
The company’s operating model depends on strong IP supply, script classification and tagging, repeated high-frequency scenes, costume/prop reuse, middle-office controls, and an ROI-driven decision system. Hou Chao says its single-drama cost can sit around the low hundreds of thousands of RMB because that cost base depends on batch production and an employee system.
Rixin Yiy’s use of AI is not limited to generated video. The source says the company uses AI editing, AI assistant tools, script/database linkage, scene-number and character consistency checks, electronic continuity records, actor notices, attendance records, and other workflow controls to make live-action production more auditable.
Connections
- 侯超 / Hou Chao — company representative in the source.
- 刚刚好影视 / Gangganghao Yingshi — contrasting higher-budget, single-project route.
- Live-Action Short Drama, Short Drama Industrialization, and Short Drama Economics — production and business frame.
- AI Video Production Workflow — AI as production infrastructure.
- Platformized Drama Production — platform and matchmaking environment around short-drama supply.