Robert Price

Robert Price is Sol Price’s son and partner in the Costco account of FedMart and Price Club. After the conflict with Hugo Mann ended the Price family’s control of FedMart, Robert and Sol Price redirected the centralized-warehouse idea into Price Club.

The episode uses Robert Price mainly as a continuity figure: he helps carry FedMart’s operating learning into Price Club, the direct predecessor that Costco later merged with through PriceCostco.

Connections

• Sol Price, FedMart, Price Club, PriceCostco, and Costco - family, company, and merger path.
• Warehouse Club Model and Membership Retail - model Price Club helped prove.