Roi

Roi is the founder and CEO of Mujian in 她想造一个 AI 时代的“超级游乐场”｜对谈 Roi：幕间创始人 / CEO. In the episode she describes Mujian as an AI simulation interactive content platform where creators design virtual life experiences that users can repeatedly enter, restart, and reshape.

Roi’s earlier path combines game production, gamified social and education product work at ByteDance, and early creator-ecosystem work at LibLib. The source frames her founder motivation around “fun,” active agency, creator empowerment, and a desire to take the “first seat” rather than remain a supporting operator.

Connections

• Mujian — company she founded and leads.
• LibLib — earlier AI creator-tool and ecosystem context that shaped her later direction.
• ByteDance — prior product-management context in social and education gamification.
• AI Simulation Content — product form she distinguishes from pure companion chat, interactive fiction, and generated traditional games.
• AI Interactive Entertainment and AI Interactive Content Platforms — broader category and platform problem she is building in.
• AI Super Creators — creator segment she sees as central to AI-native UGC.
• Designed Agency In Games and Creation As Consumption — concepts linked to her view that play needs structured feedback and that making can itself be fun.