Sandunban / 三顿半

Sandunban is the Chinese boutique instant-coffee brand mentioned in 137. 从顺德猪肉婆到韩国圣水洞：那些AI无法取代的体验消费. The hosts contrast it with Manner Coffee in Korea: instead of competing directly with dense local cafes, Sandunban offers a differentiated instant-coffee format.

The source uses Sandunban to show that overseas beverage entry depends on positioning, not only category demand. A mature coffee market may still have room for products that solve a different use case from the local cafe habit.

Source Position

• Sandunban is framed as performing relatively better in Korea because it is not another standard cafe chain.
• The source treats the brand as a differentiated consumer-product case within coffee, not as the main episode topic.
• Its Korea example supports the broader Korean Culture Led Consumer Marketing and Global Product Localization discussion by showing that entering Korea requires a clear angle.

Connections

• South Korea / 韩国, Manner Coffee, and Gong Cha / 共茶 - beverage-market comparison cases.
• Coffee Chain Localization, Product Led Willingness To Pay, and Consumer Brand Moat - adjacent concepts.