Sarah Hardy

Sarah Hardy is the Airbnb colleague whom Laura Modi chose as Bobbie’s co-founder and COO in Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants. Investors had suggested finding a scientist as co-founder, but Modi chose Hardy because she believed culture and operating trust had to be present from the beginning.

In the wiki, Hardy anchors the episode’s culture-first founder-team lesson. Infant formula still required scientific and regulatory expertise, but the source argues that a high-stress, regulated, inventory-constrained company also needed a partner who could build an organization able to survive recalls, fundraising pressure, and supply shortages.

Connections

• Laura Modi and Bobbie - co-founder relationship and company context.
• Airbnb - shared operating background with Modi.
• Startup Governance, Founder Product Fit, and Founder Resilience - concepts sharpened by the co-founder choice.