Scott Vincent Borba

Scott Vincent Borba is the beauty-industry co-founder of e.l.f. Cosmetics discussed in e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant. The episode credits him with the value cosmetics concept and with beauty-market experience from companies such as Hard Candy and Neutrogena.

Scott later left e.l.f. after he and Joey Shamah’s family also worked on the Borba nutraceutical beverage business. The episode describes the split as amicable and notes that Scott was later ordained as a Roman Catholic priest in Fresno, California.

Connections

• Joey Shamah and e.l.f. Cosmetics - founding partner and company.
• Low Price Brand Perception - central market idea behind the original beauty concept.
• CPG Distribution and Distribution Led Product Building - broader retail and channel context for the idea.