Seema Sanghavi

Overview

Seema Sanghavi is the founder-caller behind Cooks Who Feed, asking how a mission-led kitchen-linen company can persuade B2B customers to switch from existing vendors.

Current Profile

In the episode, Seema calls from the Niagara region outside Toronto and describes Cooks Who Feed as a for-profit social enterprise that combines ethically made linens, customization, meal give-back, and jobs for women in villages near its production facility north of Delhi. Her B2B pitch has already reached restaurant groups, Celebrity Cruises, culinary schools, and a Relais & Châteaux location in Canada.

Her strongest sales insight is that the client should be the hero. The Celebrity Cruises example works because Cooks Who Feed helps the buyer create aprons from recycled plastic bottles with a meal give-back story, making the buyer’s own sustainability and impact narrative more credible.

Key Characteristics

• Founder of a social enterprise linking kitchen linens, meals, and fair-work production.
• Focused on B2B growth through restaurants, hospitality, cruise lines, culinary schools, and aligned organizations.
• Frames customization and impact as part of the customer’s own brand story.
• Needs stronger referral and pilot mechanisms to reduce vendor-switching risk.

Evidence

• Founder context: Advice Line with Daymond John of FUBU identifies Seema Sanghavi as the caller from the Niagara region and founder of Cooks Who Feed.
• Social-enterprise model: Advice Line with Daymond John of FUBU records her description of meal give-back, ethical production, and women seamstresses.
• B2B question: Advice Line with Daymond John of FUBU has Seema ask how to convince customers to switch vendors.
• Client-hero pitch: Advice Line with Daymond John of FUBU says Celebrity Cruises became a major client after Cooks Who Feed helped create recycled-plastic-bottle aprons with a meal give-back story.

Qualifications

The source gives Seema’s sales challenge and examples but not detailed prospecting data, close rates, unit economics, factory capacity, or audited impact measures.

What Changed

• Added Seema Sanghavi as the founder page for the Cooks Who Feed B2B social-enterprise case.

Relationships

• Cooks Who Feed - company she founded.
• Mission-Aligned Vendor Switching - sales problem she brings to the episode.
• Purpose Driven Business - broader mission-and-commerce frame.
• Relationship-Led Growth - referral path suggested for expansion.
• Daymond John - advisor emphasizing low-risk vendor-switching packages.
• Guy Raz - host emphasizing quality, value, aligned prospects, referrals, and client storytelling.