Similac

Similac is the infant-formula brand used with Enfamil as the U.S. incumbent backdrop in Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants. The episode also links the 2022 national formula shortage to an Abbott Nutrition Similac recall and facility shutdown.

The source makes Similac important less as a brand story than as infrastructure context. When an incumbent recall and shutdown stressed supply, Bobbie’s inventory decisions, subscriber protection, and later move toward owned manufacturing became clearer examples of Formula Supply Chain Resilience.

Connections

• Abbott Nutrition, Enfamil, and Bobbie - company, competing incumbent brand, and entrant.
• Infant Formula, Infant Formula Market Concentration, and Formula Supply Chain Resilience - category and shortage context.