Skims

Overview

Skims is a bodywear and apparel brand founded in 2019 by Kim Kardashian and partners. The wiki carries it as a celebrity-founded consumer brand whose category logic runs from shapewear into everyday clothing.

Current Profile

The current source describes Skims as starting in women’s shapewear with a full-size-range offer and then expanding into loungewear, sweatpants, and adjacent categories. That category spread is what makes the brand a plausible partner for Nike in NikeSkims, a separate sub-brand aimed at women’s sportswear, and it makes Skims a case where a founder’s cultural visibility and an inclusive sizing promise carry across product lines.

Key Characteristics

• Founded in 2019 by Kim Kardashian and co-founders.
• Started in women’s shapewear and moved into loungewear, sweatpants, and everyday apparel.
• Full-size-range positioning used as part of the brand promise.
• Celebrity founder visibility as an acquisition and attention channel.
• Category blurring that lets a bodywear brand reach athleisure and sportswear demand.
• Partner for a separate Nike sub-brand rather than only a standalone label.

Evidence

• Founding and category path - 图拉斯｜苹果成今年艾美奖的最大赢家，携程二季度由盈转亏 says Skims was founded in 2019 by Kim Kardashian and others, began with shapewear, and expanded into loungewear and sweatpants with full-size options.
• Sportswear tie-up - 图拉斯｜苹果成今年艾美奖的最大赢家，携程二季度由盈转亏 says Nike and Skims launched the independent NikeSkims sub-brand for women’s sportswear.

Qualifications

The source is a short news segment and gives no Skims revenue, valuation, ownership split, or store data. The founder and sizing claims are source-scoped brand history rather than independently verified corporate facts.

What Changed

• Created Skims as the celebrity-founded bodywear brand behind the NikeSkims China entry.

Relationships

• Kim Kardashian - founder and public face of the brand.
• Nike - partner in the NikeSkims sub-brand.
• NikeSkims - joint sub-brand entering China.
• Consumer Brand Moat - concept for identity-based brand durability.
• Sportswear Multi-Brand Portfolio / 运动品牌集团化组合 - concept describing sub-brand segmentation by audience.