Smirks

Smirks appears in The sneaky way companies get new chemicals into our food as the U.S. importer that pitched Tara Flour to Daily Harvest. The episode says Daily Harvest was looking for a protein additive, while tara flour was marketed as a natural high-protein ingredient.

The company matters because importers can sit between foreign producers and consumer brands in Food Additive Regulation. In the source’s account, Bill Marler used Food Safety Litigation Discovery to trace the ingredient from Molinos through Smirks into the Daily Harvest product.

Connections

• Tara Flour - ingredient Smirks imported and pitched.
• Daily Harvest - customer in the source’s supply-chain story.
• Molinos - producer linked by the episode.
• Secret GRAS and GRAS Self-Certification - regulatory route that made the ingredient’s status hard for outsiders to see.