Starwood Preferred Guest

Starwood Preferred Guest is the Starwood Hotels and Resorts loyalty program discussed in 140.酒店集团为什么都热衷于打造会员和积分体系？| 串台远行者与碎冰匠. The source highlights SPG as a program with strong fan attachment, including no-blackout and no-capacity-control features in its earlier form.

The episode uses SPG as a benchmark for Hotel Loyalty Programs before later programs moved toward more dynamic redemption and tighter linkage between points and cash room prices.

Connections

• Starwood Hotels and Resorts and Marriott International — company context.
• Hotel Loyalty Programs, Customer Lifetime Value, and Hotel Direct Booking Channels — loyalty mechanisms.
• Hilton Worldwide and Hyatt Hotels — peer loyalty-plan context in the source.