Stephanie Pesta

Stephanie Pesta appears in BOARD GAMES 3: What’s in a name? as a member of the Exploding Kittens art team presenting theme and naming options for the Planet Money game. Her pitch includes misfit mascots, [[SellMeASasquatch|Sell Me a Sasquatch]], and cats acting as salespeople, traders, and vendors.

Her role is useful because it shows how Product Naming As Positioning and Visual Brand System begin before final art exists. Each theme is a different way to teach the shopper what kind of game this is and how it should feel.

Connections

• Exploding Kittens - company and creative team context.
• Sell Me a Sasquatch - theme option that becomes the selected U.S. direction.
• Product Naming As Positioning, Retail Shelf Appeal, and Game Mechanic To Retail Product - product-design decisions her work feeds.
• Planet Money - partner show receiving the pitch.