Subway China / 赛百味中国

Subway China / 赛百味中国 appears in 145. 改嫁中资的餐饮洋品牌 as a foreign-origin restaurant chain whose China growth accelerated after local general-agency rights moved to a Shanghai operator. The episode says Subway entered China in 1995 but remained far smaller than major burger and fried-chicken chains for decades, then set a 20-year target of 4000 China stores after the 2023 local-operator shift.

The source uses Subway China / 赛百味中国 to make Foreign Restaurant Brand Local Control / 外资餐饮品牌本土控制权 concrete. The hosts argue that sandwiches have a plausible China use case around health perception and fast office lunch, but local decision rights, franchise execution, site choice, and product cadence matter before that category logic becomes store count.

Connections

• Foreign Restaurant Brand Local Control / 外资餐饮品牌本土控制权 - control-shift concept the case illustrates.
• Franchise-Led Consumer Chain Expansion - store-growth mechanism implied by the episode.
• Global Product Localization and Local Partner Market Entry - broader market-entry frames.
• McDonald’s, Burger King, and Starbucks - comparison foreign restaurant and beverage brands in the same episode.