Sun Choe

Sun Choe appears in Vans、匡威风光不再，经典帆布鞋为什么卖不动了？ as the former Lululemon chief product officer brought in to lead Vans as global brand president. The source uses her appointment to show Vans trying to repair Heritage Product Innovation Debt with product, store, and marketing changes rather than relying only on old shoe shapes.

The episode also says Choe restarted Vans Warped Tour as part of the brand’s attempt to reconnect with youth, skate, punk, and street-culture surfaces. The result is framed cautiously: Vans’ latest decline narrowed to 8%, but the source does not treat that as a completed turnaround.

Connections

• Vans and VF Corporation / 威富集团 - company and ownership context.
• Lululemon - prior product-leadership context named by the source.
• Vans Warped Tour - cultural reconnection surface.
• Heritage Product Innovation Debt, Subculture Mainstreaming Dilution, and Classic Canvas Shoe Decline - concepts connected to the turnaround task.